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Ideas for
less admin.

Practical writing on CRM, automation and AI for trade and home-service businesses. Five series to start, with more added as the practice grows.

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Every enquiry gets a reply: a simple follow-up setup

A plain starting point for trade and home-service businesses that lose track of enquiries across phone, text, email and web forms.

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What takes up too much of your day?

Tell me about your business and the workflow you want to improve. We can discuss the scope, fit and next steps on a free call or by email.